Nowadays many AdSense publishers claim that their AdSense earnings are falling down. Well I'm gonna try to answer if is that true? Answer is very complicated, becouse AdSense earnings depends on many factors.
First - it depends on niche. Some niches are very good paying and another are very low paying. For example I know that financial sites are paying good and wallpapers are paying low.
Second - traffic is very important thing. Be sure that you have good traffic. Without traffic you will not earn any money.
The economic down maybe also reason - some companies are giving less money for advertising than earlier. And too many AdSense publishers nowadays.
But I know people that are earning like $5 with 5 clicks so I think people can't say univocally that AdSense earning are falling down. For some people earining are increasing and for some people earnings are falling. Earning money online is very varied business.
